Samy azougagh
SELF ORDER KIOSK
SELF ORDER KIOSK
Mc Donald's
Mc Donald's
Mc Donald's
UX Research & UI
2024
Refonte des interface de commande de chez Mc Donald's suis aux frictions et analyse comportamentales des utilisateurs
Refonte des interface de commande de chez Mc Donald's suis aux frictions et analyse comportamentales des utilisateurs
CONTEXT
CONTEXT
Ordering at McDonald's happens in seconds, under pressure, with a queue behind you. The kiosk has to be readable at a glance, noise, hunger and time all work against attention.
Ordering at McDonald's happens in seconds, under pressure, with a queue behind you. The kiosk has to be readable at a glance, noise, hunger and time all work against attention.
CHALLENGES
CHALLENGES
Customization slows everyone down. The flow was rebuilt around a clear hierarchy of choices, so each step is decided at a glance and the pace of the queue is never broken.
Customization slows everyone down. The flow was rebuilt around a clear hierarchy of choices, so each step is decided at a glance and the pace of the queue is never broken.
UX RESEARCH & STRATÉGIE
INFORMATION ARCHITECTURE & WIREFRAME
PROTOTYPING
USER TESTING
UX RESEARCH & STRATÉGIE
INFORMATION ARCHITECTURE & WIREFRAME
PROTOTYPING
USER TESTING
APPROACH
DECISION DESIGN
A faster ordering experience starts by understanding where people get stuck.
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APPROACH
DESIGN THINKING
A faster ordering experience starts by understanding where people get stuck.
Read more
Samy azougagh
© 2026 SAMY AZOUGAGH
© 2026 SAMY AZOUGAGH